Seller Buydown - Learn How To Implement & Market Seller Buydown

Scott Nicholson has been helping buyers, sellers, agents, and banks win in high-rate environments for over 17 years. For a limited time only, Scott Nicholson is hosting live Seller Buydown workshops.

Seller Buydown 101 will teach you what a Seller Buydown is and the basics of implementing a Seller Buydown in today's market.

Seller Buydown 201 will teach you actionable strategies, scripts, and more directly from Scott Nicholson's Seller Buydown playbook.

Aug 26th: Seller Buydown 201
Aug 29th: Seller Buydown 101
Aug 31st: Seller Buydown 201

Schedule & Speakers

Purchasing a ticket will grant you access to a single event, instant access to additional Seller Buydown webinar recordings, and a 30-day trial of The Lender Marketing Platform.

Seller Buydown 201

9 am PST

Seller Buydown 101

9 am PST

Seller Buydown 201

9 am PST

All workshops will be held using:

Scott Nicholson

Loan Originator at Cherry Creek

CEO of The Lender Marketing Platform

Deborah Byrd

Former Loan Originator & CMPS

CEO of Plug and Play SM

What We'll Cover

Knowing about Seller Buydown and implementing Seller Buydown are two different things, but there's no reason you can't learn both!

Seller Buydown 101

New to Seller Buydown? We highly recommend attending a Seller Buydown 101 Workshop to learn what a Seller Buydown is and the basics of implementing a Seller Buydown in today's market.

1. What is Seller Buydown

2. Who does Seller Buydown help?

3. What makes Seller Buydown important today

4. The history of the Seller Buydown strategy

5. The history of the Seller Buydown marketing

6. How Mortgage Coach helps you explain Seller Buydown better

7. How to make a Seller Buydown Total Cost Analysis

8. How to Educate Consumers One-to-One

9. How to Educate Consumers One-to-Many

10. Live Q & A

Seller Buydown 201

Already attended Seller Buydown 101? We highly recommend attending a Seller Buydown 201 Workshop to learn actionable strategies, scripts, and more directly from Scott Nicholson's Seller Buydown playbook.

1. Your Tech Stack

2. Top Use Cases for Seller Buydown

3. A Deep Dive Into Setting Up Your TCAs

4. Notes on Compliance & Capital Markets

5. How to Market Seller Buydown One-to-One

6. How to Market Seller Buydown One-to-Many

7. How to Present Seller Buydown at Agent Meetings

8. Scripts for Communicating with Agents & Consumers

9. Seller Buydown Presentations for Buyers

10. Seller Buydown Presentations for Sellers

11. Next Steps

12. Live Q & A

You'll Also Receive

In addition to a ticket to the live workshop of your choosing, all ticket holders will also receive instant access to previous Seller Buydown workshop recordings, a 30-day trial of The Lender Marketing Platform for $1.00, and access to dozens of past workshops via The Lender Marketing Platform.

Access to Seller Buydown 101 Recording

Instant access to a recording of the 90-minute Seller Buydown 101 Workshop

Access to Seller Buydown 201 Recording

Instant access to a recording of the 2-hour Seller Buydown 201 Workshop

The Lender Marketing Platform 30-Day Coupon

A coupon code for a 30-day trial of The Lender Marketing Platform for only $1.00^*

Access to Additional Content

View dozens of Past Workshops via your The Lender Marketing Platform account

^* This special offer is available to new The Lender Marketing Platform customers only.

Buy Your Tickets

Aug 26th: Seller Buydown 201
Aug 29th: Seller Buydown 101
Aug 31st: Seller Buydown 201