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Free · 4 Fridays · 11:00 AM PT · Via Zoom

You can explain a buydown. Can you market one?

This workshop shows you how to market rate buydowns — and gives you the tools to do it. Listings, agent decks, builder decks, consumer content, open house and ad materials. Everything you need to take buydowns to your real estate partners.

Register Free → See the four sessions
One registration covers all four Fridays · Attend the ones you need · No cost, no commitment
4
Live sessions
$0
Cost to attend
1
Registration covers all four
8
Buydown plays covered
Why this workshop

Every loan officer can explain a buydown. Almost nobody markets one.

The mechanics are the easy part, and they get one quarter of the first session — the types, the compliance, how to set one up. The other three quarters are the part that actually moves business: building the content, the marketing and the education that gets consumers, referral partners and builders to act on it.

Knowing how a buydown works has never won anybody a listing. Marketing one does.

A loan officer attending the workshop on a laptop from her desk.
The curriculum

Four Fridays. One registration.

Each session stands on its own, so come to the ones that fit your week. Register once and you're on the list for all four.

Session 01
September 25
Friday · 11:00 AM PT
Via Zoom

Foundations, then the marketing.

The first quarter is the mechanics — the types, the compliance, how to set one up. The other three quarters are the part that actually moves business.

  • The buydown types, and when each one applies
  • Compliance, and how to structure it correctly
  • LLPAs, and how they change the math
  • How to write an offer with a buydown
  • Building the content, marketing and education that gets consumers, referral partners and builders to act
  • Setting up session two: the seller buydown listing that works one-to-many
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Session 02
October 2
Friday · 11:00 AM PT
Via Zoom
Housing Link members · we build live

Active listings, one to many.

We build the listing together and perfect it live, inside Housing Link. Members get the most out of this one — everyone else is welcome to watch it get built.

  • How to engage active listings
  • How to engage different niche products on those listings
  • How to engage open houses with rate buydowns
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Session 03
October 9
Friday · 11:00 AM PT
Via Zoom

Convert in the living room.

How to put rate buydowns into a listing presentation so your partners win the appointment — and what to do on day 30 when the listing has gone quiet.

  • Working rate buydowns into the listing presentation
  • Creating marketing opportunities for the listing — out of the gate, or on day 30
  • Engaging the seller on their own transition, not just the sale
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Session 04
October 16
Friday · 11:00 AM PT
Via Zoom

Builders and their communities.

How to use rate buydowns in Housing Link to engage builders and the communities they are selling.

  • Bringing a buydown strategy to a builder
  • Marketing a community with a buydown
  • Equipping the onsite sales team to use it
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The plays

Eight ways to put a buydown to work.

These are the angles we build content and marketing around across the four sessions. Every one of them already exists as a template inside Housing Link — so you leave with the asset, not just the idea.

Win a listing
Use a buydown to be the reason the seller picks your agent over the other two in the running.
Bring a buyer back
Create the affordability that gets a sidelined buyer re-entering the market.
Market an active listing
Turn a listing that has gone quiet into a payment story buyers actually respond to.
Market new construction
Take the buydown to a builder community and the sales team selling it.
Counter a lowball offer
Answer a low offer with a buydown instead of handing over a price cut.
Offset second-home pricing
Use a buydown to absorb the rate adjustments that come with a second home.
Work the LLPAs
Know which loan-level adjustments help the buydown math and which quietly break it.
Write the offer
Structure and document a buydown so it survives the contract and underwriting.
What you leave with

You don't leave with notes. You leave with the assets.

We build in the sessions, not after them. Everything below is something you can put in front of a partner the same week.

Listings
Seller buydown listings built to work one-to-many, not one deal at a time.
Agent decks
Listing presentations your partners can carry into the living room.
Builder decks
What to put in front of a builder and their onsite sales team.
Consumer content
Education that explains the payment, not the product.
Open house materials
What to hand out, and what to put on the table at the door.
Ad materials
Creative for the listing, the community and the buydown itself.
Who it's for

Built for the people who have to sell it.

01
Loan officers
You can already explain a buydown. This is how you market one, and how you hand it to a partner.
02
Listing-side partners
The agents you want in the living room with you, armed with a payment story instead of a price cut.
03
Builder reps
Communities and onsite sales teams that need a reason for a buyer to act this month.
FAQ

Common questions.

Yes. Four live sessions, no cost, no commitment, and nothing to buy at the end of it.
Once. One registration covers all four Fridays — you'll get the link for every session.
Come to the ones you can. Each session stands on its own, and session one sets up the rest without being a prerequisite.
11:00 AM PT on Friday September 25, October 2, October 9 and October 16, 2026 — all on Zoom.
Not to attend. The October 2 session is a live build inside Housing Link, so members get the most out of that one — but you're welcome to watch it get built either way.
It's a working session. The templates we use live in Housing Link, and we'll show you exactly how they're built.

The buydown isn't the hard part. The marketing is.

Four Fridays at 11:00 AM PT on Zoom, starting September 25. One registration covers all four — show up for the ones that fit your week. It's free, and there is nothing to buy.

Register Free → Explore Housing Link
Sep 25 · Oct 2 · Oct 9 · Oct 16 · 2026
“Stop sending confusing emails with several PDFs attached trying to explain complex topics and strategies.”
Michael Thayer Guild Mortgage

“We now exceed a 98% conversion rate on our applications.” Ryan McDonnell, PRMG

“Beat out an all-cash offer, and also a higher one.” Linda Buchanan, NEO

“It increased my conversion and reduced rate shopping.” Heath Riddle, NEO